#UPSfriend_ship

A little gift goes a long way.

Everyone loves getting packages in the mail, but most friends share things digitally.

#UPSfriend_ship encourages both by distributing small reusable UPS boxes, each with their own trackable hashtag, that ship free.

Foldable boxes as print media.


print
print

Some folded-up boxes.


boxes

Box-specific hashtags come alive.


landing page

See one box's journey.


multi map

Share a tweet to get a box.


social share

Tear-away billboard.


big billboard
big billboard

Out of home print.


surprise outdoor situ
keeping outdoor print
remind outdoor print