A little gift goes a long way.

Everyone loves getting packages in the mail, but most friends share things digitally.

#UPSfriend_ship encourages both by distributing small reusable UPS boxes, each with their own trackable hashtag, that ship free.

Foldable boxes as print media.


Some folded-up boxes.


Box-specific hashtags come alive.

landing page

See one box's journey.

multi map

Share a tweet to get a box.

social share

Tear-away billboard.

big billboard
big billboard

Out of home print.

surprise outdoor situ
keeping outdoor print
remind outdoor print