#UPSfriend_ship
A little gift goes a long way.
Everyone loves getting packages in the mail, but most friends share things digitally.
#UPSfriend_ship encourages both by distributing small reusable UPS boxes, each with their own trackable hashtag, that ship free.
Foldable boxes as print media.


Some folded-up boxes.

Box-specific hashtags come alive.

See one box's journey.

Share a tweet to get a box.

Tear-away billboard.


Out of home print.


